Second Luxury Items

Pre-Owned Watch Prices

Current second-hand price ranges for top luxury watch brands.

Real pre-owned watch prices for Rolex, Patek Philippe, Audemars Piguet and Cartier. Updated weekly from authenticated marketplace listings.

Tracking 38 watch models

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Rolex

Day-Date 40

Very Good$19,786

Save up to 52% off retail

IWC

Portugieser Chronograph

Very Good$7,964

Save up to 17% off retail

Omega

De Ville Prestige 39.5mm

Very Good$3,660

Save up to 11% off retail

Cartier

Ballon Bleu 40mm

Very Good$7,850

Save up to 3% off retail

TAG Heuer

Carrera Heuer-01

Very Good$5,058

Save up to 3% off retail

Omega

Speedmaster Moonwatch Professional

Very Good$6,763

Save up to 2% off retail

Patek Philippe

Nautilus 5711

Price on request

IWC Schaffhausen

Portugieser Automatic 40

Very Good$8,626

TAG Heuer

Carrera Calibre 16

Very Good$5,058

Cartier

Santos Medium

Very Good$8,484

Rolex

Cellini Time 50509

Very Good$22,863

Patek Philippe

Calatrava 5119

Very Good$29,882

Omega

Speedmaster Moonwatch

Very Good$9,023

Breitling

Navitimer B01

Very Good$12,547

Cartier

Ronde Louis Cartier 29mm

Very Good$9,655

Breitling

Navitimer B01 Chronograph 43

Very Good$12,547

Patek Philippe

Calatrava 5196

Very Good$29,882

Hublot

Classic Fusion 42mm

Very Good$9,823

Omega

Seamaster 300M

Very Good$9,186

Audemars Piguet

Royal Oak Offshore 42

Very Good$49,448

Audemars Piguet

Royal Oak 15500

Very Good$40,710

Longines

Master Collection 40mm

Very Good$3,471

Vacheron Constantin

Overseas Automatic 41mm

Very Good$45,199

Jaeger-LeCoultre

Reverso Classic Small

Very Good$10,099

Cartier

Panthère de Cartier Watch

Very Good$15,814

Cartier

Tank Must

Very Good$5,707

Rolex

Air-King 116900

Very Good$13,638

Rolex

Datejust 36

Very Good$15,001

Cartier

Ballon Bleu 36mm

Very Good$16,245

Omega

Aqua Terra 38.5mm

Very Good$12,008

Cartier

Tank Solo

Very Good$7,112

Patek Philippe

Aquanaut 5167A

Very Good$69,025

Audemars Piguet

Royal Oak 15400

Very Good$64,477

Rolex

Oyster Perpetual 36

Very Good$17,903

Rolex

Datejust 41

Very Good$21,632

Rolex

Submariner

Very Good$31,958

Rolex

GMT-Master II

Very Good$42,488

Rolex

Daytona

Very Good$125,605

Frequently Asked Questions

What is a fair price for a pre-owned Rolex?

Pre-owned Rolex prices vary widely by model. A used Rolex Submariner in Very Good condition typically sells for $10,000–$15,000. The Datejust ranges from $5,000–$12,000 depending on configuration. Sports models like the GMT-Master II command premiums above retail.

Do luxury watches hold their value?

Rolex, Patek Philippe, and Audemars Piguet consistently maintain or exceed retail value. Rolex sports models often trade above retail due to demand. Entry-level luxury watches from TAG Heuer or Longines typically retain 40-60% of retail value.

Where is the best place to buy a pre-owned watch?

Reputable platforms include Chrono24, Watchfinder, and Bob's Watches for certified pre-owned. For peer-to-peer, Vestiaire Collective and eBay offer buyer protections. Always verify authentication documentation and service history.

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